- Client: Ladbrokes
- Project: “Anticipation” Cinemagraphs
- Creative Director: James Pierechod
- Creative & Production company: Stickyeyes
Commissioned by Ladbrokes to create a series of large (full screen) cinemagraphs, for distribution on several Poker sites.
The idea behind the campaign is to capture the thrill of “waiting” – the anticipation felt by the players just before the result rolls in, or just before we make the big decision.