• Client: FIH
  • Project: World Hockey League Rebrand
  • Creative Director: James Pierechod
  • Creative & Production company: The Works Ltd

The Federation of International Hockey, came to us looking for a complete rebrand – including broadcast toolkits, print and digital assets. The Works rebranded the entire federation creating new marketing and competition visuals for their entire annual championship. These were unveiled at the 2012 Olympic Games in London.