- Client: Pharmacy2U
- Project: Sort it Out
- Creative Director: James Pierechod
- Creative & Production company: Stickyeyes
This Campaign focused on bringing to light the emotional feelings surrounding embarrassing medical conditions, figures suggested that far too many patients ignored their pain, discomfort, and issue because of; fear / embarrassment / or disbelief. We approached this from an emotional perspective, imbuing the characters with sentiment, indecision, and ignorance.
The creative needed to remain extremely simple, we want the viewer to focus their attention of the basic singular emotions of the narrative, we did not want the characters emotion to be masked, hidden, or unrelatable, to the audience.
The creative / colour and tone, follows a similar visual pattern – while offering a unique approach to this troubling subject. The piece has no VO, all emotion is derived from foley and musical composition.
AD and animation by Alex O Connor.