• Client: GSK
  • Project: Polident – What are Dentures?
  • Creative Director: James Pierechod
  • Creative & Production company: Stickyeyes


Designed as part of a balanced content strategy to increase SEO value through video deployment in multiple countries / languages with localised social content. The creative focused around simplifying the process of understanding dentures. The illustrations sought to educate the viewer without patronising them. These content pieces were all designed to feature very little verbal or typographic narrative, instead featuring small stories to drive emotional connection between viewer and creative.

Pre-production involved the generation of scripts in 10 languages across 12 small 60 second narrative tales, with supporting digital assets, paid promotion and social deployment strategies to affect a global simultaneous distribution plan.

The campaign was never realised due to extenuating budgetary considerations.