• Client: Yorkshire Building Society
  • Project: How to access your account online?
  • Creative Director: James Pierechod
  • Creative & Production Company: Stickyeyes

YBS approached us to look at their on-boarding process for all legacy traditional account holders.

How can we make getting them online as simple and straight forward as possible?

We created a series of targeted animated pieces, deployed to specific customers through: social, direct mail, and email comms. The content was scripted, illustrated, and animated as part of a brand push to help their customers become comfortable with digital financing.

The creative was heavily targeted towards the non-digital consumers. We simplified the narrative / graphics / and movement, and allowed the story to come to the forefront.